Khamsa Dealcoholised Wine
Packaging design / Branding / Art direction
Khamsa Vinicole is an independent winery based in Algeria, offering premium, dealcoholised wine.
Algeria was once the largest wine exporter in the world, during the 20th century, with a rich viticultural history dating back to the Roman era.
Khamsa seeks to revitalise the centuries-old trade, operating a previously abandoned French colonial wine estate to produce a new type of wine for a new generation. Helping to diminish the spectre of colonialism, while supporting local communities, the economy, and the lives of workers in rural Algeria.
The brandmark and namesake of the brand is the khamsa, a palm-shaped amulet worn as a symbol of protection or good fortune. Although common across the Middle East and North Africa, the khamsa is national symbol of Algeria and has a strong historical connection with the city of Mascara –where Khamsa Vinicole is based.
Mascara was once the capital of the Emirate of Abdelkader, an early predecessor to the modern state of Algeria. It was led by Emir Abdelkader, a national hero who resisted French colonisation, whose symbol was a golden khamsa.
Mascara was once the capital of the Emirate of Abdelkader, an early predecessor to the modern state of Algeria. It was led by Emir Abdelkader, a national hero who resisted French colonisation, whose symbol was a golden khamsa.
The symbol on the bottle has a hole physically cut out of the label in the centre of the palm. Not only does it generate visual interest, but it also symbolises the absence of alcohol and is visually reminiscent of a zero, for 0.0%.
Naturally, the designs draw inspiration from Algerian symbology and the colours of the southern Mediterranean. A common visual element throughout the identity is Tifinagh lettering, the writing system of the indigenous Berber peoples of North Africa, seen flanking the edges of the label, on packaging and in advertising.
Khamsa offers a set of five different alcohol-free wines, all with similarly designed labels in different colourways to signify the type of wine. This helps differentiate the various offerings while also keeping them as a visually cohesive set.
Naturally, the designs draw inspiration from Algerian symbology and the colours of the southern Mediterranean. A common visual element throughout the identity is Tifinagh lettering, the writing system of the indigenous Berber peoples of North Africa, seen flanking the edges of the label, on packaging and in advertising.
Khamsa offers a set of five different alcohol-free wines, all with similarly designed labels in different colourways to signify the type of wine. This helps differentiate the various offerings while also keeping them as a visually cohesive set.
Brand Identity
